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Technical Content Writer

Experience: 2-3 Years Location: Mohali / Gurgaon Experience: B.Tech/M.Tech
Content Strategy
  • Create, edit or repurpose weekly industry articles/content marketing materials that can be used to build brand awareness, position as a thought leader and generate leads. Collaborate with team members, design, plan, and execute marketing campaign strategies.
  • Develop messaging for focused, customized marketing campaigns that will support business development.
  • Write, review and edit engaging, targeted marketing content for a range of deliverables, including: Sales and presentation materials (such as PowerPoints, briefs, white papers, brochures, etc.)
  • Digital marketing campaigns, including web, email, and social media; Messaging for conference displays and supporting materials.
  • Participate in the production and execution of campaign deliverables.
  • Research multiple forums – such as marketing best practices, client and prospect organizations, and competitor and partner messaging – to ensure appropriate positioning, phrasing and language are used in communications.
  • Develop messaging for lead generation activities such as email marketing, web advertising and social media.
  • Create a minimum of two monthly organic content marketing resources to drive leads, subscribers and awareness, such as info graphics, white papers, videos, etc.
  • Repurpose content on website when relevant.
  • Help grow email and social subscriber base by providing educational and informational content that’s aligned with their needs and interests
  • Work with marketing team to manage projects and coordinate execution of content calendar, which will define topics and content to be published across specific digital channel.
  • Ensure a consistent voice and personality across marketing and product content
Required Qualifications
  • Bachelor’s degree in English, communications, or similar.
  • 2-3 years of experience working in the communications field preferred.
  • Strong skills in all types of writing and editing, including producing digital and print content
Apply Now!